Ever wondered why you take credit for your winning trades but blame external factors for your losses? 

This might be due to self-serving bias – a common mental quirk that heavily influences our investment decisions.

This bias isn’t just about our ego; it can significantly impact how we perceive risk, evaluate our performance, and ultimately, affect our financial success. It can even fuel market volatility as investors collectively react to wins and losses.

Interested in how to spot self-serving bias in yourself and make more rational decisions? Let’s dive into how it works, its effect on the market, and how you can keep it in check. 

Defining Self-Serving Bias

Self-serving bias is how people think in a way that they praise themselves for good things happening and blame other reasons when bad things happen. This kind of thinking helps people feel better about themselves, which is very important for their self-image and influences what they do and how they behave. When people take praise for good outcomes and place blame on others for bad ones, they maintain a positive opinion of themselves even during difficult periods.

In psychology, self-serving bias means people believe things that make them look good. For instance, if an investor earns money, they might say it is because of their clever decisions or plan. But if they lose money, maybe they blame market changes or bad timing instead of saying it was their own fault. This wrong way to judge themselves can stop learning and getting better because it hides the real reasons for failing. 

Self-serving bias also helps protect against cognitive dissonance, which is the uneasy feeling when what you believe goes against what you do or the results you get. By making actions and outcomes fit with a positive view of oneself, this bias makes less dissonance and improves emotional happiness. However, it can make people see reality in a wrong way, which is bad for places like investing where looking at things clearly and with no bias is very important.

In financial decisions, self-serving bias, which is a cognitive bias similar to the framing effect, might make investors think they are better than they actually are and keep making the same mistakes without realizing them. This does not only impact their own investment accounts but can also affect the bigger market trends. It may create bubbles or make market corrections more severe. Understanding and handling this bias is very important for traders and professionals in areas where making good decisions is crucial. 

Mechanisms of Self-Serving Bias in Investment Decisions

Self-serving bias affects how people make investment choices by changing the way they see risks and evaluate their performance, often causing them to make not-so-good decisions. This type of thinking makes investors believe they have more control over results than they really do and misunderstand dangers because they want to think of themselves as talented and successful.

For example, if investors make money from very risky stock, they might think it is because of their clever planning and good market study. They may forget about luck or other outside things that help them gain profit. This wrong thinking can give them too much confidence in handling risk and believing in their own investment skills. Because of this overconfidence, they might decide to take even bigger risks later without carefully looking at possible losses.

In contrast, if investment goes bad, the same investor may blame outside things like market drop or wrong info instead of seeing mistakes in their own choices. This stops learning from errors because investors do not admit their part in bad results.

Self-serving bias also affects how performance is evaluated. Investors might look only at certain data or success stories to support their decisions, like pointing out quarterly gains but not paying attention to longer-term trends that show poor performance compared to the market. This picking memory helps keep a good self-view but takes away from true understanding of investment plans.

In the end, self-serving bias creates a circle of too much confidence and poor risk checking. Investors affected by this bias might keep taking risks that don’t make sense, which can lead to money losses they could have avoided with better decision-making. Stopping this repeating pattern needs deliberate work to see and change personal biases. This helps make a more even and realistic way of handling investment plans and managing risks. 

Strategies to Counteract Self-Serving Bias

People could follow practical strategies for increasing objectivity and promoting balanced decision-making, to reduce self-serving bias in trading and investing. Some methods include:

  • Keep a Record of Trades: Make an organized journal of all trades, noting the decision-making process, results, reasons behind choices and emotional states. Regularly reviewing this journal can help in recognizing patterns of misjudgment between successes and failures; it promotes truthful self-evaluation.
  • Feedback and Second Opinions: Get a mentor or trading peer group to look over decisions and thinking. This helps because other views can question subjective understandings, show forgotten elements, or mistakes in judgment.
  • Define Pre-Set Rules: Create pre-determined trading rules that are grounded on clear-cut criteria, so as to decrease individual prejudice. These rules could involve entry and exit requirements, limitations for losses, and targets for making profits; this will help guarantee that decisions are strategic rather than driven by emotions.
  • Regular Performance Reviews: Review trading performance at regular intervals using objective benchmarks such as market indexes. This assists in distinguishing between achievement stemming from market circumstances and individual decision-making, thus encouraging realistic evaluations.
  • Adopt a Learning Mindset: Develop a viewpoint that trading is an ongoing learning process. Considering trading as a growing skill makes you evaluate results in connection with your learning journey, rather than just natural capability or outside elements. This promotes more analytical thinking when it comes to understanding successes and failures.

By incorporating these methods into their routine trading activities, the influence of self-serving bias is lessened, leading to more logical decision-making. This can result in better personal results and a more controlled and lasting trading profession. 

Illustrative Scenarios: Self-Serving Bias in Action

Self-serving bias is a common occurrence in the stock market, seen not only by beginners but also experienced investors. Here are two situations showing how this bias can work in actual trading setups:

Scenario 1: The Tech Stock Boom and Bust

During the tech stock boom in 2021, an investor decided to buy shares in Nvidia (NVDA). They choose this company because its stock price is rapidly increasing. This rise is happening because there’s a great demand for Nvidia’s chips in areas like gaming, AI and cryptocurrency mining. After buying the shares, the investor sees that their value keeps going up even more. They feel like they made a good choice with excellent timing, feeling validated in their skills to pick winners and considering themselves as having more knowledge than other investors regarding tech stocks.

But, at the end of 2022, things change; a drop in the market of cryptocurrency, lessening PC sales and worries about recession result in a big fall of Nvidia’s stock value. Even though there are obvious indications that show a wider correction in the market, the investor decides not to sell their shares. They think that their first analysis remains correct and this stock will recover soon. The self-serving bias they have makes them think they know the market well, which results in holding onto a poor investment for an extended period.

Scenario 2: The Unexpected Meta Platforms Downturn

A person who provides a large amount of money for Meta Platforms (META) in 2021 is an investor, believing strongly in the company’s chances to grow and move towards the metaverse.

In 2022, there are various reasons for Meta’s stock price to drop. This includes increasing competition, worries over privacy issues and changes in Apple’s ad tracking policies. Additionally, significant investment made into the metaverse may still not have produced desired outcomes. But the investor is not recognizing these difficulties and instead putting the downturn on a temporary market overreaction and untrue slander campaign against Meta. The self-serving bias of the investor stops them from seeing genuine worries about Meta’s business structure and evolving market environment.

The instances emphasize how self-serving bias, by influencing views on risk and personal capability, distorts the decision-making process related to investments. It is very important to acknowledge and rectify this bias in order for an individual investor to keep a realistic perspective on investing while aiming towards sustained triumph within the stock market. 

Influencing Factors: What Enhances Self-Serving Bias?

In the trading world, a number of conditions can make self-serving bias worse and influence how traders judge their achievements and disappointments. Recognizing these elements is important to reduce their effects and encourage fair decision-making.

  • Market Volatility: Big changes in the market can make self-serving bias worse because they create significant ups and downs in asset prices. This means that when investors have successful trades, they might give credit to their own abilities but if a trade results in loss, it is easy for them to point finger at market instability as the cause of this loss. Such tendencies can stop objective evaluation of real trading capabilities.
  • Echo Chambers: In social media and investment communities, echo chambers worsen self-serving bias. When you only listen to people who think like you, it strengthens the idea of positive self-attributions while reducing importance for outside causes, making it difficult to get impartial feedback.
  • Pressure to Perform: Traders experience high pressure to do well, either because of their own goals or from outside demands. This makes the self-serving bias stronger. When you’re under a lot of stress, acknowledging your errors or linking losses with yourself may feel unacceptable. In such cases, traders tend to give credit for successful trades towards their skills but shift blame for unsuccessful ones onto external factors. 
  • Absence of Accountability Mechanisms: Absences of accountability mechanisms or correct record-keeping environments encourage self-serving bias. Traders can more freely link results to features that match with their self-image, instead of showing the truth when there are no systematic reviews or audits.
  • Past Success: Traders can be influenced by their past successes, especially if they were very profitable or received public recognition. This might inflate their feeling of skill and invulnerability, especially when ignoring the possibility of mean reversion, leading to self-serving bias in future activities. They may attribute continued success to their superior trading skills and failures to external anomalies.

The initial step to lessen these influences is acknowledging them. Traders and investors must build surroundings where honest self-evaluation and responsibility are encouraged, varied viewpoints are welcomed, and meticulous recording of trading actions along with reasons for making decisions is maintained. This aids in lessening the personal bias and enhancing impartiality for better trading strategies that lead to success. 

The Broader Impact of Self-Serving Bias on Market Behavior

The presence of self-serving bias in traders and investors greatly impacts the workings of the market. It can cause irrational behaviors and more volatility, which affects how people understand information, decide on things, and thus influences markets as a whole group making these choices together.

Traders may have an excessive self-serving bias, overestimating their part in successful results and underestimating it when there are failures. This kind of perception can make them too confident, thinking that their successes from previous times were only because they had skill – not considering other things such as how the market moved or what economic signs showed us about future changes. So traders might take more risk believing wrongly that they possess better control or understanding of market shifts. The spreading of this overconfidence might be like a virus, especially when big market players show it. This can make others copy the same behavior and make market trends more intense.

In periods of market decline, the self-serving bias often causes too much responsibility to be placed on outside elements and not enough on poor choices. This leads to a slower reaction towards new market conditions because traders keep their losing positions for a longer time, expecting that the external situations will confirm their initial choices.

Also, the bias of self-serving spoils crucial feedback loops. Losses usually cause reassessment and modification. But if losses are constantly seen as external factors, there is less motivation for reevaluation which results in repeating mistakes and possible risks to the system if this behavior becomes widespread

The overall outcome of self-serving bias could be more market instability and formation of stock bubbles. For a market to work well, it needs participants who have an even understanding about their accomplishments and disappointments. They should relate these both to their personal choices, how effective the strategies were and also outside situations. Understanding self-serving bias helps in managing not just individual decisions but also contributes towards keeping financial markets steady and effective. 

Contrasting Biases: Self-Serving vs. Self-Deprecating

Biases of self-serving and self-deprecating are two contrasting cognitive biases that affect the way people attribute success or failure. Recognizing their differences and effects is crucial for investors, since these biases can greatly influence investment results.

Self-Serving Bias: This bias makes people attribute their successes to things inside them such as skills, intelligence or strategies. At the same time, they blame outside elements for any failures encountered. This bias can cause an exaggerated feeling of competence and control that frequently results in overconfidence. In financial markets, investors might take too many risks because they think their investment abilities protect them from losing money. The danger lies in overlooking real risks and repeating mistakes without learning from them.

Self-Deprecating Bias: This bias makes people give credit for successes to outside elements and blame themselves for failures. It may cause an excessive lack of confidence, making investors not see good chances because they think their skills are not enough or it’s just bad luck. These types of investors might sell off their investments too early or avoid making any decisions at all, leading to them missing out on big market opportunities.

The best method is to have a mix of views when making investment choices, taking into account elements from outside and inside. By being aware of these prejudices and striving for balanced feedback, it is possible to reduce their unfair effect and make decisions that are more knowledgeable and logical. 

Mitigating Techniques: Reducing Self-Serving Bias

To lessen the effect of self-serving bias in trading, traders can apply refined mental and behavioral tactics that promote objectivity and a more balanced method for evaluating trading results.

  • Cognitive Reframing: Traders could apply the technique of cognitive reframing, which involves confronting their own explanations for trading results. Specifically, they might probe if success arose from their own abilities or was influenced by outside elements. Likewise, checking if the failure was completely uncontrollable or included neglected mistakes promotes impartial examination.
  • Focused Look Back Analysis: Systematic reviews of trades can help to spot recurring patterns in what works and what doesn’t. This would involve looking into the process of making decisions, information used and trade setting. By knowing these aspects, traders can understand when they are praising themselves too much or not enough.
  • Peer Review and Mentorship: Getting feedback from a group of peers or a mentor is extremely helpful because it offers impartial views. Talking about trades with your peer group or mentor on an ongoing basis gives you important perspectives that could otherwise be overlooked because of prejudice. This feedback helps traders identify skewed thinking caused by self-serving bias.
  • Pre-Commitment to Rules: If you set up and follow clear trading rules before making trades, this helps in reducing impulsive decisions driven by emotions or prejudices. When you commit yourself to these predetermined principles, your actions are directed by a steady strategy rather than random emotional reactions.
  • Psychological Conditioning and Mindfulness: Traders who engage in mindfulness and psychological conditioning are able to keep their emotional state balanced, which makes them less likely to have bias. Living in the present moment and accepting things as they are, both aspects of mindfulness, assist traders in examining trade results without any prejudice.

Traders can incorporate these methods in their trading activities to reduce the impacts of self-serving bias, which results in more logical choices and better performance. This way supports personal advancement and increases the effectiveness of trading strategy. 

Self-Serving Bias in Risk Management

Self-serving bias might distort risk management by altering how risks are perceived, and impacting the assessment of traders and investors regarding their vulnerability towards potential losses. This bias frequently results in exaggeratedly hopeful risk evaluations, where achievements are ascribed to ability while unsuccessful attempts are blamed on outside elements. Such behavior can cause insufficient hedging and excessive vulnerability to fluctuations in the market.

Traders who give credit to their skills might not fully comprehend the dangers of their investments. For example, a trader could have made several successful high-risk trades and now they believe that it is because of their strategy or insight. However, this thought could be an incorrect attribution as luck or good market conditions play a significant part in those successes, more than what they understand about the real movements of the market. This misattribution can cause them to take on greater risks under the false belief that they comprehend market movements better than actuality, leading to substantial unexpected loss when there is alteration in market conditions.

To mitigate self-serving bias, traders can implement several strategies:

  • Stop-Loss Orders: They make sure that losses are kept within a certain limit by fixing exit points. Using stop-loss order removes emotional choices and encourages control.
  • Regular Strategy Reviews: Conducting frequent assessments of trading strategies aids in measuring the success of profitable results and how losses were handled, ensuring an unbiased study on the efficiency of risk management.
  • Diversification: When you spread your investment across different assets, it lessens the downside risk and lessens how biased decisions can impact a big part of investments.
  • Independent Audits: Including independent auditors or advisors can give unbiased evaluations of risk management methods and point out any biases that traders might miss.
  • Trading Alerts: These trade alerts offer real-time insights into market movements, potentially mitigating self-serving bias by providing objective buy and sell signals.

Traders can improve their risk management by identifying and responding to self-serving bias. This is important for ensuring trading operations are both protected and potentially beneficial. 

Conclusion

Dealing with self-serving bias in financial markets is crucial for achieving lasting success and stability. This bias creates a distorted view of one’s successes and failures, it affects the decisions made which can result in risky or unbalanced investment plans. When investors understand that they may have self-serving bias, they can take steps to make sure their decisions are based on reality rather than just a biased view of what they think their capabilities are.

To lessen the self-serving bias, investors need to evaluate themselves honestly, get feedback from others and follow disciplined trading plans grounded in objective standards instead of gut feelings or excessively optimistic estimates. This will stop financial difficulties caused by distorted self-perceptions and guarantee a fair method for making trades and investments.

Promoting a steady learning culture and modesty is also good. Recognizing that success does not only come from individual skill, but also depends on outside elements helps keep a balanced view of risk and capacity. This attitude boosts personal development and performance while assisting in sustaining the general healthiness and logic of financial markets. 

Unraveling the Self-Serving Bias: FAQs

How Does Self-Serving Bias Differ from Confirmation Bias in Trading?

A common explanation for self-serving bias is the tendency traders have to attribute their successes to personal skills and put blame for failures on external causes. This boosts their self-image. On the other hand, confirmation bias refers to a natural inclination of people towards information that agrees with what they already believe, dismissing any contrary evidence. In the simplest terms, self-serving bias is about assigning things to oneself while confirmation bias matches information with preexisting beliefs. 

Can Self-Serving Bias Affect Trading Algorithms If They’re Based on Historical Trader Data?

Certainly, if the trading algorithms are created using data that is affected by biased choices of human traders, then they might mirror these biases. Algorithms trained on biased information can replicate and magnify the prejudices in their trading behaviors unless corrected during development and training stages.

What Are the Signs That Self-Serving Bias Might Be Influencing My Trading Decisions?

Indicators that show someone has self-serving bias are: connecting good trades with their own skill, putting blame for bad trades on outside things, not seeing repeated bad trades as failure but just luck, and missing a genuine critical self-assessment. This type of bias could also lead to excessive confidence, dangerous trading actions without reasonable explanation, and a tendency to overweight certain stocks in their portfolio. 

How Does Self-Serving Bias Impact Long-Term Investment Strategies?

Self-serving bias might make people have too positive opinions about their strategy and capabilities, causing problems with diversification, managing risk adequately, and using an active portfolio management approach that is easily affected by market alterations. This can gradually reduce the quality of decision-making which results in financial underperformance alongside more vulnerability towards unexpected shifts within markets. 

What Role Does Self-Serving Bias Play in Group Investment Decisions or Advisory Services?

In a group, self-serving bias might create collective overconfidence. This error could make people think that the group’s success is because of its skill instead of the conditions in the market. It can distort decisions, possibly making them more daring and ignoring careful opposing views. For groups and advisors, it is important to promote different opinions and keep checks in place for critical evaluation.